Wonderbra planning new UK campaign
Lingerie brand Wonderbra is gearing up to launch a new campaign this year to launch its latest range.
The brand has re-appointed integrated agency iris, who has worked with the company since 2005, to handle strategy, advertising, experiential and digital marketing for the new campaign as well as the below the line work.
The agency has been briefed to create a campaign with “a central creative theme” which will connect its target audience of women in their 20s and 30s. A European rollout will follow the UK launch. ...
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TESCO and Michelle Mone for lingerie range
Tesco will launch the range, called Diamond Boutique by Ultimo, in the UK and Republic of Ireland next month as part of a potential £60 million deal.
The deal came as a surprise to the market as Michelle Mone also designs a range of lingerie for Tesco rival Asda. The Asda collection is called Michelle for George.
It is understood that Tesco could launch the Michelle Mone-designed range globally if it is successful in the UK and the Republic of Ireland. Tesco is understood to be lining up a celebrity face for the Diamond Boutique range. ...
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Melinda Messenger returns to modelling
She may have been booted off Dancing On Ice on Sunday, but Melinda Messenger still has plenty to smile about.
The model, who celebrated her birthday on Monday, proves she is fabulous at 38 in these sexy new shots for Ultimo.
She is the face of the underwear brand, following in the footsteps of Mel B, Sarah Harding, Penny Lancaster, Gemma Atkinson and Rachel Hunter. 'But being given the opportunity to represent one of the world’s biggest lingerie firms and all those curvier girls out there, I just couldn’t resist - and, I must confess, I’m loving every minute of it.'
She represents the brand’s D-G Cup range, designed for curvier girls.
Melinda and Wayne, who married in Bali 11 years ago, are parents to Morgan, eight; Flynn, six; and Evie, four.
On Sunday, Melinda's luck ran out on ITV's Dancing On Ice, when she was eliminated from the competition after the skate-off with Jessica Taylor. ...
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Canadians pout at Victoria’s Secret news
Victoria’s Secret bras and panties aren’t likely to be available in La Senza stores (TSX:LSZ) despite its U.S. parent company’s deal to buy the Canadian lingerie retailer.
La Senza will continue to operate independently and there also aren’t any immediate plans for Victoria’s Secret to open its own stores in Canada, Laurence Lewin, president and chief operating officer of the Montreal-based company, said Thursday.
"The short answer is there’s no particular plan for Victoria’s Secret coming to Canada," Lewin told a conference call.
Asked if La Senza and Victoria’s Secret could co-exist in the Canadian market, Lewin replied: "There’s a lot less lingerie stores in Canada than there are fashion and clothing stores. It’s possible, but it’s not part of this strategy. I don’t think anybody is thinking about it at this time."…
"There’s going to be a period of testing the waters, seeing how different the market is, maybe there is some co-branding in stores that could be done or ther ...
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Pantyhose sales are down
Pantyhose sales are down… people just don’t want to wear them anymore.
Sure, their sheer allure enhances the legs. But they’re tight, uncomfortable and one little rip can make them run — and ruin an entire outfit. And while they once were a staple in a career woman’s wardrobe, sheer hosiery today faces an even a bigger snag that can’t be fixed with clear nail polish or a Band-Aid — more than a decade of declining sales….
"The casualization of the workplace, it is not as strict as before," said Romaine Sargent, vice president and general manager of marketing for hosiery at Hanesbrands. "Women have more options and some are choosing to wear sheer hosiery less."
According to the company, women ages 25 to 54 wear pantyhose an average of 1.8 times a week, down from 3.5 times a week a decade ago. Hosiery sales at Hanesbrands, which includes sheer hosiery (pantyhose, knee-high and thigh high), leggings, tights and trouser socks, totaled $290 million in fiscal 2006 — a nearly 68 perc ...
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RYAN THRILLED BY FRENCH LOVER'S LINGERIE SKILLS
Former STAR TREK: VOYAGER star JERI RYAN's chef fiance thrills her in the bedroom because he's the first man she has met who really appreciates her lacy lingerie. The actress, who was previously married to politician JACK RYAN, insists her French lover CHRISTOPHE EME is a cut above most men because he makes her feel extra special when she wears sexy undies for him. The blonde, who played alien SEVEN OF NINE in the Star Trek series, says, "The Frenchman notices every detail of every piece of lingerie or clothing a woman is wearing... He takes time to appreciate them, admire them and enjoy them. "The American man rips a woman's lingerie off too fast because he wants to get to the sex... way less sexy. "I bought my first garters when I met my Frenchman." And Ryan enjoys spontaneous sex with her chef lover, who she'll wed in France next June (07) - she has even been tempted to test the counters in the kitchen of the Los Angeles restaurant, Ortolan, she co-owns with Eme. She explains, "It's ...
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